As the market changes and slows what I consistently hear from many agents is that to generate activity in their farm area they are doing letter box drops. On the other hand for many agents it was the first thing they stopped doing due to the costs.
Letter box drops is one of the most traditional and oldest way of direct marketing there is in real estate to generate activity.
So what is direct marketing? It is an attempt to send a direct message to a consumer and it is focused on driving a purchase or a call to action.
Many agents fail to track the success rates of letter box drops and often this is the only form of direct marketing they use to generate activity.
Marketing today needs to be an integrated approach. Agents and businesses need to be aware of the impact of their website as this is the first touch point you have with the majority of your clients.
Social networking sites like twitter and facebook are starting to have an impact. Many businesses have banned these sites from their businesses and they certainly do not have a marketing plan that includes these options.
Most of the time it is because the agents or directors do not understand how to use it effectively.
Your clients however are using these sites to research and interact with others. The fastest growing demographic on facebook is women over 55; they use it to connect to families; majority of twitter users are over 35.
Do you have a blog site you can use to make comment or share information or podcasts on what the market is currently doing in your area?
Your clients are using different ways to interact and share information with each other, are you still stuck in your traditional ways? Social media is a cheap way to talk to your clients, to drive traffic to your website, to reach out and touch them. It is instant and cost effective.
What are you or your businesses doing to embrace the many direct marketing options available to us than ever before?
Have a great weekend
Sadhana
www.hibiscustrust.com or www.realchange.com
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