Its all the about experience - how memorable is yours?

 

I have had the fabulous pleasure of going to two different health retreats over the last 3 months, self-indulgent perhaps yes, required absolutely.

However the experience at both of these has been vastly different as you would perhaps expect but the difference in the experience is what has confirmed for me what I believe to be the better health retreat.

The differences were subtle yet obvious, the outcomes were the same yet the experience to get there vastly different, the staff had the same technical qualifications however the delivery in service was lacking, award winning chef but the food wasn’t as tasty nor was there the variety, information provided similar but delivery poor and not engaging.

More importantly I had something else to compare to!

Who are you being compared to and what are the differences?  In fact do you actually know what the differences are and how your team are communicating these to clients?

A potential vendor/investor may call anywhere up to 5 agents into their home. How are you standing out? Or is the experience you provide from the clients prospective the same? In fact are you even being called in?

Remember today your point of difference in terms of prelisting kits, websites, how you conduct your opens, feedback to vendors is very similar, in fact from your vendors prospective they may struggle to really see a difference.

However where you can stand out is the experience you provide vendors during each of these interactions. It comes down to you not so much the brand or the offerings, they may be reason you were called in but you get the listing because they connected with you.