The Importance of being relevant

What did we all do B.G (before Google)? Have you ever wondered why Google has had the immense success? One of the reasons is their ability to stay relevant and be a trusted advisor.

When you execute a search within milliseconds are number of solutions are provided to you that are relevant, we trust the information provided. Notice also cleverly placed marketing and advertising that may pop up depending on what you may be been researching recently?

How are you being relevant? Many of us will do letter box drops, door knocks, place ads in the local paper, send out recently sold/listed letters however the success rate from these activities can be quiet low. These are hit and miss activities as you don’t really know who is ready to sell, buy or rent, therefore your ability to be relevant is non-existent.

How do you become relevant?

Build your database, call your clients regularly, record the data, build a relationship, ask the right questions and when your clients are ready to move you will become relevant because they know you, like you and one would hope trust you.

Building a database from open for inspection attendance – current and past, past clients, your circle of influence is much easier and has a better return.

The trick for most is have the discipline to make the calls, ask the questions, record the data, have performance measures, coaching and accountability in place to keep them on track.