Single focus at being the best

Does your business and the people who work in it have a single focus on being the world’s best at what they do? Too often we get distracted by our competitors, the market, other team members and life in general. If you are the best at what you do others will copy, your challenge is to stay focused and remain the best.

What are the actions your team are taking to ensure that they are the best at what they do? Getting them focused is a start however the actions that are taken will define the results you get.

I was recently in Jaipur, India and I saw four shops next to each other, each selling the same product. What fascinated me was that the customers still seemed to go to the first shop.

It turned out that this was the original “Lassi Wala” (yogurt drink) and due to his success three others had opened up in competition but were unable to provide the same tasty drink, service and experience. He sold nothing else just lassi.

When you have the best of something – for example, product, service, team – people will flock to you no matter who enters the market to compete with you.