Wishing vs Doing

We are nearly at the end of the year and yes it has gone fast.

A number of agents will perhaps be reviewing their performance to date and wishing that it was better than it has been.

These same agents are potentially going into excuse and blame mode of  it is the market, the brand, interest rate, China, USA etc.


The good news is that is not any of the above. The bad news is that it is YOU.

If your ideal performance is becoming a wish, a hope that you will generate the income levels that you would like then you are probably sacrificing the effort you need to make to get what you actually need.

Last time I looked there was no magic genie in real estate whose belly you rubbed three times and your wish to be a successful agent came true. I think you would have a better chance of winning tattslotto.

If I was coaching you as an agent today I would ask you to take a good hard look at your performance to date. I would ask four key questions as a starting point:

1. What are the non-dollar productive activities and what distractions are you wasting your time on?
2. What are you doing to build relationships with clients?
3. Are you entering people in your database who are buying or selling real estate?
4. How are you keeping in touch with people? Not just to get on their mind shelf but to understand their needs right now?

Waiting for the genie to show up is a waste of valuable time and in an agents case the magic is in the listings.

The waiting distracts us and devalues the hard work we might be doing instead.

We work in an industry where we directly influence the income we can earn.

So does it not make sense that if you can influence the outcome, do the work?

If you can't influence the outcome, ignore it as its simply a distraction.