Etiquette Lessons

I recently read an article in the Sydney Daily Telegraph on the Tigers Football club getting etiquette lessons on topics such as introducing yourself to clients, dress codes for stylish dressing and how to leave a function properly. The last I suspect being code for do not get drunk and behave inappropriately.

As a Victorian who has recently moved up to Sydney and who is an avid AFL fan you can imagine my mirth.

I attended a recent rugby game in Sydney and it struck me how different the two codes were. There were very few women present and every time a side scored these cheer leaders popped up and waved their pom poms.

Can you imagine a Carlton/Collingwood match with cheer leaders? Need I say
more!

However on a more serious note it is interesting the differences between the codes. There really is no comparison as far as the actual game goes. However the AFL has done very well in marketing the code to women. Many clubs have females on their boards, a number of women commentate on TV, radio or write in the media, there are more women who attend AFL games and the clubs invested a long time ago on player etiquette. There are still issues but clubs and the AFL have certainly been proactive in player education and taking a tough stand on issues.

So although the article was amusing to me well done to the Tigers for taking this positive step and hopefully many other clubs will follow.
Our industry has an increased number of women entering the market as investors, there are a number of investor clubs specifically targeted to this group.

Property is the number one investment choice in comparison to stocks and shares. Women are rapidly becoming a growing force in regards to property investment.

As real estate agents what are you doing to tap into this group? Are you members or potential sponsors? Remember all investors need to buy a property and then rent them out!