A successful business today is innovative, resourceful, agile, connected and memorable. It is what keeps a business alive, fresh and in growth mode. However it also means that you are constantly evolving and changing which, for many, can be quiet challenging.
Growth of any business is dependent on culture, environment, standards, goals, accountability, technology, your relevance to the client, customer service and that “wow” experience that engages clients and creates raving fans for a lifetime.
Same or standout?
To our clients we all look the same. What sets us apart is our service delivery and how we make the client feel at the point of interaction.
From the customers prospective, your business exists only to create value for them.
Clients are looking for an experience that engages them with your business.
How are you standing out to your clients, are you providing the same or similar level of service as your competitors?
There is a hotel in Hong Kong called the Upper House. What makes this hotel a standout is they have given their team permission to delight their clients and create memorable experiences every opportunity they get.
Check in is done in your room via an iPad; you receive gifts when you depart with a handwritten thank you card; everything in the mini bar is included in the room rate.
Does your team have permission to delight your clients? Do they understand what that looks like?