I am on the market for a property and it just continues to flabbergast me as to how poor the service is from so many agents.
Let me provide you with a list of my frustrations:
a.
Phone calls not being returned
b.
Emails not being responded to
c.
Information not being provided on properties
d.
Poor photography – blurred pictures
e.
Not enough photos
f.
Photos that do not really showcase the home
g.
No floor plans
h.
No follow up from agents – I have to chase them
I am not going to name agents or agencies however be assured
that this experience is being provided by a number of different companies and
agents, most who the market would consider as being high profile.
Yet the most common issue I hear from agents today is that
the market is tough…. Is the market tough or are you making it tough for yourself?
You don’t have to be Einstein or Trump to be successful in
real estate, going to conference and taking pages of notes is a complete waste
of time and money if you are not prepared to do some simple things. Which are:
a.
Return phone calls and emails in a timely manner
b.
Provide information the client requires to make
a decision
c.
Ensure the property regardless of whether it is
for rent or sale is showcased
d.
Find out what the client wants and give it to
them
e.
Keep in touch and try and be genuine when
building a relationship – show that you care otherwise you will not get the
business
Move from being transactional focused to relationship and
service focused. I was listening to a Red Balloon ad this morning and they aim
is to ensure that every client they interact with has a memorable experience.
It isn’t that hard – real estate people – why are we not
ensuring that every client we interact with whether online, face to face or on
the phone is memorable.
Just imagine an industry where we did provide memorable and
exceptional service!
Back onto my search today and I really hope that I meet an
agent who frankly just simply returns my call!
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